Rich Barton, Chairman & CEO over at Zillow.com, has had his own home for sale using the Zillow platform for around four months now and it has finally gone into "Pending" status (soon to be sold, escrow almost closed).
As of this post, the home as received over 5,085 pageviews! An amazing accomplishment. Rich and his Realtor, Gordon, really used every feature of the site to increase interest and the number of pageviews (including placing a link to the home's Zillow page at the end of every e-mail Rob has sent out, very smart tactic).
Hopefully they will be able to change the status to SOLD very soon! Congrats.